WEBSITE | EVENT/MARKETING COLLATERAL
While working as a student partner for Western Sydney University's '21C Project' I was involved with the creation of several designs for both digital and print. One of the biggest projects during my time with 21C was when our team was in charge of hosting the yearly conference for student partners around the world back in 2021. We have decided to put more focus on the visual design for the marketing and communications for the event than the previous years hosted by other universities. I was one of the people who had the responsibility of producing designs and comms for this event which include: EDMs, promotional posts, programs and most importantly the website itself.
The website was one of the main touchpoints I was involved with, as it was an essential hub for information leading up to and including the event. We wanted it to be visually engaging and responsive but also establish a consistent identity. This was also going to be seen by attendees from around the world and would prove to be vital to the event's relatively sudden pivot to an online-only conference due to COVID-19 restrictions but we were able to the problem around into a strength as the Roundtable Conference was a success.
