ILLUSTRATION | PROMOTIONAL
Illustrative poster for a family-friendly event, a hot air balloon festival. This also includes the festival's branding, including the logo and related collateral.
The main piece is the poster, the concept being based on the view of a hot hair balloon looking up from inside the basket. Over the design process it started evolving to a more modernist and abstract approach to hot air balloon iconography using simple colours.
The merchandise reflects this aesthetic choice.
The merchandise reflects this aesthetic choice.
This was designed using Adobe Photoshop and primarily with Illustrator.
Earlier draft concept of the promotional poster.
Based of the view of the balloon, looking up from inside.