PROMOTIONAL | COPYWRITING
An ad campaign I made for a fictitious book, also conceived and designed by myself. I designed the cover of the book, the premise being that it is ostensibly a guide to coping with and ‘surviving’ the pandemic, mainly targeted towards students.
Inspired by the works of Christopher Doyle & Co, especially his Spotify campaigns, I came up with an ad campaign utilising simple images and text with witty copywriting to sell the book. Throughout these posters I played with the posters' format and made references to the ongoing pandemic.
I used Photoshop for the imagery and InDesign for the layout design.
Book cover used in a couple of these posters, also designed by myself.